Simplify IT and Unleash Innovation

Table of Contents

Table of Contents

Overview - Making Room for Innovation1
Chapter 1 - Engineered to Work Together5
Chapter 2 - Simplify your Business17
Chapter 3 - Simplify your Data Center25
Chapter 4 - Unleash Innovation47
Chapter 5 - Engineered for Choice61

Over the last 10 years, Oracle has worked toward its goal of enabling innovation by reducing complexity and simplifying IT through a complete, open, and integrated technology stack solution. During that time, Oracle

  • Invested in best-in-class industry and enterprise applications and engineered them to work together, delivering end-to-end business solutions while lowering integration costs.
  • Continued innovation in middleware and database, delivering the technology to power public and private clouds.
  • Acquired Sun Microsystems, giving Oracle engineers access to the hardware layers—storage, servers, and operating systems—in the systems layer of the technology stack. The systems section also includes no-cost virtualization which is fully tested, optimized, and integrated throughout the stack.

Oracle also designed a standards-based architecture and a set of Web services to drive consistency across the Oracle software stack. By reusing services across the stack, Oracle can offer higher-quality products and more innovation.

Oracle has spent US$24 billion in R&D since 2004, investing in product innovation and integration while developing next-generation technologies.
Lojas Renner, Brazil's second-largest department store chain, had aggressive plans to double the size of the company in just five years by expanding into new geographic territories and opening 36 new stores.

Lojas Renner had collected massive amounts of retail data but wasn't able to use it to forecast demand or plan merchandise assortments for individual stores. Lojas Renner needed a modern retail solution that was flexible and sophisticated enough for both new and existing stores, and it needed a solution that could scale with the company as it grew. According to CIO Leandro Balbinot, demand planning at Lojas Renner "was not detailed, and was done by average—so we got average results." In addition, Lojas Renner was adamant that its people should focus on growing the business—not on deploying, upgrading, and maintaining an enormous IT function.